An advertising slogan from Daimler makes it clear: “Thank you for 100 years of competition, the 30 years before were a bit boring.” The Stuttgart congratulated arch-rival BMW 2016 on the company’s anniversary. For March 2019 Calendar Telugu more than a hundred years, the corporations competed for the most powerful engines and the sleekest design.
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New era: cooperation instead of competition
Today, however, a new era began in the relationship between the two companies. Daimler CEO Dieter Zetsche and BMW boss Harald Krüger gave a joint press conference in Berlin in the morning, both without a tie, both in blue jacket and white shirt. Even visually, the message was clear: Now you want to do something common.
Above all, this applies entrepreneurially: The companies want to bundle a total of 14 existing subsidiaries in five new, joint subsidiaries. The car sharing services (Car2Go and DriveNow), taxi services such as MyTaxi, new digital parking solutions, the charging network of both companies and mobility services such as Moovel will be bundled together to help customers find the fastest way to get from A to
Over one billion euros investment planned
60 million customers could reach the five new subsidiaries together, said BMW boss Harald Krüger. More than The companies want to invest € 1 billion in the companies. These should not sit in southern Germany, but in Berlin.
BMW and Daimler should consolidate their supremacy on the German car-sharing market. Above all, the corporations have their international competitors in view. As the importance of private cars declines in cities, automakers must transform into mobility providers that bring customers from A to B – whether by car sharing or shared taxi. Competitors such as Uber and Lyft from the USA or Didi from China are already doing so very successfully, and in this competition BMW and Daimler want to keep up.
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Graphic, customer numbers of carsharing providers galerie
In rural areas, local providers dominate
BMW and Daimler are strong in their car-sharing offerings Car2Go and DriveNow, especially in big cities. In smaller cities and in rural areas, however, so-called station-based carsharing offers such as those of Flinkster or Cambio have dominated so far in Germany. Station-based means that customers always lend cars at a fixed station and bring them back there. There are currently over 150 car-sharing providers in Germany.
In addition to car sharing, car manufacturers also work on so-called ride-sharing concepts. This means shared taxis for about six people who can order customers via the app and then share them with other passengers in the same direction. Both car sharing and ride sharing compete for classic taxis.
Competition for taxis and public transport
In the beginning, taxi companies have criticized the new offers, but in the meantime they are blowing a counter-attack: In large cities like Berlin and Hamburg, some taxi companies have developed their own offers so March 2019 Calendar Telugu that passengers can use taxis together in the future.